Impact Marketing Europe Limited (Impact) is a marketing agency. As data owners we have collected information about businesses and consumers to deliver products and services that assist our customers in making critical commercial decisions. Some of the information we collect may be classified as “personal data” under European Union (EU) law as it is information relating to an individual (e.g. a sole trader, a partnership, a company director, a beneficial owner, a trustee, a professional contact etc).This privacy notice provides the information we are required to give in relation to the processing of personal data under EU law.
This privacy notice is applicable to all of Impact’s partners registered in the EU and those outside the EU when they carry out business information activities on residents of the EU or offer goods or services to businesses in the EU. The Data Protection Officer for Impact can be contacted on GDPR@impactmarketing.eu.
What Information Do We Collect and Why?
Impact processes data so that it can supply both Business and Consumer data to other organisations. The purpose of this processing is to enable businesses to manage their financial risks, protect against fraud, know who they are doing business with, meet compliance and regulatory obligations and better understand organisations, industries, trends and markets.
We also licence or sell professional business and consumer contact information for marketing and data management purposes.
Therefore we collect information on consumers, businesses and business professionals.
Our “Business Data” includes the following examples:
- Company and business professional contact information, including name, job title, address, phone number, fax number, e-mail address, domain names, and trade associations.
- Detailed company profiles and statistics, including number of employees.
- Background information regarding company management, such as beneficial ownership/persons of significant control, the educational and career histories of company principals.
- Company operational histories, including territories, subsidiaries, affiliates, and lines of business.
- Detailed trade and business credit information, including payment histories and patterns.
- Business information regarding profitability, debts, assets, net worth, and business relationships.
- Business compliance information from public source government and professional records, media and business publications.
Our “Consumer Data” includes the following examples:
- Individual contact information, including name, occupation, address, phone number(s), e-mail address, Homeowner Status, Income, Affluence.
- Interest, Hobbies and life style information.
- Age, gender and Family information.
Impact does not seek to collect any information in relation to a European resident’s race or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sex life or sexual orientation, genetic or biometric data.
Our data originates from :
- An organisations’ creditors and suppliers.
- Data vendors.
- Governmental and administrative public records such as business registrations, company filings, court and bankruptcy filings.
- Public sector information (e.g. Charity Commission, Company Registrars).
- Regulatory bodies and law enforcement agencies.
- Impact’s World Wide Network Partners.
Unless customers have explicitly agreed otherwise, we do not obtain personal data from the data our customers supply us with in order to provide them with a service. Data that our customers have provided us with in order for us to provide a service to them is processed in accordance with the “Handling Customer’s Data” section below.
Who do we share this information with?
We share our Data (and that may include personal data) we collect with:
- Worldwide Network Partners – independent business information providers across the world with whom we have entered into commercial agreements to help achieve a leading competitive position internationally in providing business information.
- Customers – businesses and organisations with whom we enter into agreements to licence or access our data for the purposes outlined in our “Grounds of Processing” section.
- Resellers – we licence information to authorized resellers and third party businesses for reselling.
We may also disclose personal data:
- As required or appropriate in order to protect our website, business operations or legal rights.
- To a court, tribunal administrative authority law enforcement agencies, regulatory authorities or government agencies. If based in a country outside the EU we would only comply with such a request if there was an international agreement (such as a mutual legal assistance treaty) in place.
We may transfer personal data to recipients outside the EU and rely on adequacy decisions, data transfer agreements or other EU approved mechanisms for such transfers. Impact ensures all its customers agree to the Privacy Principles. If you require further information on this please contact the Data Protection Officer on GDPR@impactmarketing.eu.
Personal data is stored for varying lengths depending on the nature and purpose for which it was collected. We store personal data in line with any applicable statutory minimum periods, and then review it periodically (usually annually) to ensure it is still necessary to be retained for the purpose for which it was collected. Where there is a statutory maximum for which data can be retained we will delete accordingly on expiration.
Grounds of Processing
In technical legal terms we process personal data under the ground of “legitimate interest”. Impact’s legitimate business interest is the supply of data (and the marketing of our business). The purpose of this processing is to enable businesses to manage their financial risks, protect against fraud, know who they are doing business with, meet compliance and regulatory obligations and better understand organisations, industries and markets. We also licence or sell professional business contact information to authorized resellers or organisations for marketing and data management purposes under the same lawful basis. Where consent is needed to lawfully process any data and communication, Impact will gain consent by means of opt-in (email and/or phone).
Data Subject Rights
You have the right to request from us confirmation of whether we are processing your personal data, and if so access to that information by contacting email@example.com. This may take up to 28 days.
If any of your personal data is inaccurate you have a right to request rectification. We are very keen to ensure the data we hold is accurate and up to date. Please contact firstname.lastname@example.org
You have the right to object to our processing and/or request it is deleted or restricted. In considering our response we undertake to ensure your interests, fundamental rights and freedoms are properly balanced against our legitimate interests. We will also look at whether it is still necessary to process your data for the purpose it was collected. Please contact email@example.com for more information.
We will always observe your objection to receiving either our ‘Impact’ marketing or to us passing on your contact details to third parties for their direct marketing purposes: please contact firstname.lastname@example.org including the name, business name (if applicable), address, telephone number and email address that you wish to have excluded.
Before we are able to provide you with any information or correct any inaccuracies we may ask you to verify your identity and to provide other details to help us identify you and respond to your request.
You are also able to contact Impact’s data protection officer at any time on GDPR@impactmarketing.eu.
Handling our Customers’ data
Sometimes our customers provide us with their business data, such as their customer, supplier or prospect data – which may contain personal data – in order for us to provide them a service. In these instances we are the processor of any personal data contained in their data. Different parts of the GDPR apply when we act as a processor and we take these obligations very seriously. The above notice does not apply to our data received from our customers as this does not become Impact data (unless the customer has expressly agreed to this). We handle the data our customers provide us in strict accordance with the agreement found at www.impactmarketing.eu/terms-conditions/ – and only for the purposes of this agreement.
Updating this Privacy Notice
We strive for continuous improvement in our services, processes and protecting data subject rights. We will therefore update this privacy notice from time to time. Therefore, we advise you to check this notice on a regular basis, or if requested we will send it to you on a regular basis.
All complaints or concerns and appropriate resolution relating to the practices of handling personal information will be logged. Any complaints of this nature should be made to email@example.com or the EU Data Protection Officer at GDPR@impactmarketing.eu at:
Impact Marketing Europe LTD
The Old Factory
You also have the right to lodge a complaint with a supervisory authority.