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Welcome to the Marketing Blog

At Impact Marketing we have shared our experience gained over many years, to create our Marketing Zone.

We aim to help you achieve the highest rate of success attainable for all your marketing by giving you a keen insight, and tips into the world of marketing.

If at any point you would like to discuss or talk through anything, please don’t hesitate to message or call us on 0800 999 8030

General Marketing

How is GDPR Affecting Marketing Strategies GDPRGeneral Marketing
2018

How is GDPR Affecting Marketing Strategies?

GDPR is now in force.

What has been the initial impact?

Ian Smith 0
5
Common Marketing Mistakes You Must Avoid General Marketing
2018

Common Marketing Mistakes You Must Avoid

Do you regularly undertake marketing?

Make sure you are not making any of these mistakes!

Ian Smith 0
3
Why Mobile Marketing is Essential General Marketing
2018

Why Mobile Marketing is Essential

Have you noticed the growth of mobile marketing?

Find out why it is crucial for your business.

Ian Smith 0
3
The Risk of Content Shock in Today's World General Marketing
2018

The Risk of Content Shock in Today’s World

Have you heard of content shock?

Read on to find out what you can do to avoid it.

Ian Smith 0
3
Factors Influencing your Marketing Plan General Marketing
2018

Factors Influencing your Marketing Plan

Do you have a marketing plan in place?

Read on to find out what can affect it.

Ian Smith 0
3
Marketing Advice for Beginners General Marketing
2018

Marketing Advice for Beginners

Is marketing a new concept for your business?

Read on for some helpful tips to get you started.

Ian Smith 0
3
Marketing Copywriting General Marketing
2018

Copywriting and its Effect on Your Marketing

Do you regularly copywrite for your marketing materials?

read on for some handy tips and advice

Ian Smith 0
3
Marketing Budgets: Tips and Advice General Marketing
2018

Marketing Budgets: Advice and Tips

Does setting your marketing budgets confuse you?

Read more for tips and advice

Ian Smith 0
3
Improve your Business with Market Research General Marketing
2018

Improve your Business with Market Research

Do you regularly undertake market research?

Find out why it is crucial for business success

Ian Smith 0
3
The Importance of Content Marketing General Marketing
2018

The Importance of Content Marketing

Have you thought about undertaking content marketing?

Find out why it is becoming an essential marketing method.

Ian Smith 0
3
Role of Design in Marketing General Marketing
2018

The Role of Design in Marketing

Do you know the vital role design plays in marketing?

Find out here!

Ian Smith 0
3
The Lasting Impact of Promotional Products General Marketing
2018

The Lasting Impact of Promotional Products

Do you send out personalised promotional products? Should you be?

Read on to find out why

Ian Smith 1
3
Opt-In Statements: Crucial for GDPR and compliance General Marketing
2018

Opt-In Statements: Crucial for GDPR and Compliance

What’s your opt-in statement?

Read on to find out if it is compliant under GDPR.

Ian Smith 1
3
Outsource Marketing: Benefits it brings to your business General Marketing
2017

Outsourcing Marketing – 4 benefits it provides your business

In-house or out-sourced marketing?

read on to find out more.

Ian Smith 0
3
Industry Terminology General Marketing
2017

Industry Terminology – Part 3 of 3 – Data

Bamboozled by data terminology?

Find out what it all means

Ian Smith 0
3
Industry Terminology General Marketing
2017

Industry Terminology – Part 2 of 3 – Digital Marketing

Bamboozled by digital marketing terminology?

Find out what it all means

Ian Smith 0
3
Industry Terminology General Marketing
2017

Industry Terminology – Part 1 of 3 – Direct Marketing

Bamboozled by direct marketing terminology?

Find out what it all means

Ian Smith 0
3
Business Insurance General Marketing
2017

Business Insurance Marketing Campaigns

Do you stand out?

Find out how

Ian Smith 0
3
Marketing As a Long-Term Investment General Marketing
2017

Why Marketing is a Long-Term Investment

Will you be expanding in the future?

find out how to make it happen!

Ian Smith 1
3
Marketing Trials General Marketing
2017

Marketing Trials – Does the Holy Grail Exist?

Not sure what works?

Try something new with the professionals!

Ian Smith 0
3
Digital Marketing General Marketing
2017

A New Era in Digital Marketing

Are you ready for the digital age?

Read on to find out!

Ian Smith 0
3
Frequent and Consistent Marketing General Marketing
2017

Why is Frequent and consistent marketing important?

Do your prospects remember your name?

Find out why!

Dan 0
3
Lead Nurturing General Marketing
2017

Lead Nurturing – Why it is the key to success

Do you look after you prospects?

Find out why you should!

Ian Smith 0
3
Cross Channel Marketing General Marketing
2017

The Importance of Cross-Channel Marketing

What is cross-channel marketing?

Should you be using it?

Ian Smith 1
3

Email Marketing

How to do Effective Email Copywriting
2018

How To Do Effective Email Copywriting

Do you regularly undertake email marketing?

Read on for some tips on effective email copywriting.

Ian Smith 0
3
Why are Responsive Email Designs Important?
2018

Why are Responsive Email Designs Important?

Are you using responsive email? Find out why you should be!

Read on to find out more

Ian Smith 0
3
Increase value from your email marketing
2017

Increasing value from your email marketing campaigns

Are your email marketing campaigns performing at their peak?

Read on to find out if they can be improved!

Ian Smith 0
3
Effective Subject Line
2017

5 Tips on Writing A More Effective Subject Line

Not getting the opens?

Here’s a few tips

Ian Smith 0
3
2017

Email Marketing Tips for Responsive Campaigns

Email marketing got you down?

Here’s some tips that might help.

Dan 0
3

Databases

Customer Data Vs Marketing Data Data
2018

Customer Data Vs Marketing Data

Do you know the differences between customer data and marketing data?

Read on to find out.

Ian Smith 0
3
The Costs of Marketing to Inaccurate Data Data
2018

The Costs of Marketing to Inaccurate Data

Are you aware of the risks that come with inaccurate data?

Read on to find out why it is such a risk for your business.

Ian Smith 0
3
Data Validation and Why It's Crucial Data
2018

Data Validation and Why it’s Crucial

Do you know about Data Validation?

Find out why it is crucial if you hold any data lists.

Ian Smith 0
3
How to make a Data List GDPR Compliant DataGDPR
2018

How to Make a Data List GDPR Compliant

Do you hold any personal data?

Read on to find out how we make it GDPR compliant

Ian Smith 0
5
How to Utilise Marketing Data Effectively Data
2018

How to Utilise Marketing Data Effectively

Have you used data when marketing before?

Read more to find out how to utilise it to the greatest effect.

Ian Smith 0
3
Marketing Data: Mass Vs Tailored Data
2018

Marketing Data Lists: Mass Vs Tailored

Have you purchased marketing data before?

Do you know if you should focus on quality over quantity or vice versa?

Find out here!

Ian Smith 0
3
Processing Personal Data Under GDPR DataGDPR
2018

Processing Personal Data Under GDPR

Do you own data lists containing personal data?

Are you aware of what you need to do under GDPR?

Find out!

Ian Smith 0
5
Data Appending and Marketing Success Data
2018

Data Appending and Marketing Success

Do you hold a data list? Is it performing to its potential?

Read on to find out!

Ian Smith 0
3
The true value of data list segmentation Data
2018

The True Value of Data List Segmentation

Do you need to segment your data?

Read more to find out

Ian Smith 1
3
Data-Cleansing Data
2017

The Impact of Regular Data Cleansing

Is your data performing at its peak?

Find out!

Ian Smith 1
3
GDPR DataGDPR
2017

The GDPR – What you need to know

Are you ready for May the 25th?

Time to get ready!

Ian Smith 0
5
Data
2017

A Buyer’s Guide to Data

Too much Data?

Here’s a guide to help you sort the wheat from the chaff.

Dan 1
4

Telemarketing

Tips for Outbound Telemarketing Etiquette Telemarketing
2018

Tips for Outbound Telemarketing Etiquette

Do you regularly call prospects and clients?

Read on for some tips to increase rapport.

Ian Smith 0
4
Tips for Telephone Etiquette in the Workplace Telemarketing
2018

Tips for Telephone Etiquette in the Workplace

Is your telephone etiquette at work potentially putting people off?

Read on for some helpful tips.

Ian Smith 0
3
Benefits of Telemarketing Follow Up Campaigns Telemarketing
2018

Benefits of Telemarketing Follow-up Campaigns

Have you considered incorporating telemarketing into your email marketing strategy?

Read on to find out why it can be highly effective.

Ian Smith 0
3
Telemarketing in a GDPR World GDPRTelemarketing
2018

Telemarketing in a GDPR world

Do you undertake telemarketing activities? Do you know what you need to do under GDPR?

Find out more here

Ian Smith 0
5
Reasons & Best times to telemarket Telemarketing
2017

Reasons & Best Times to Telemarket

What is your telemarketing strategy? Can it be improved?

Find out how

Ian Smith 0
3
Telemarketing Campaigns Telemarketing
2017

Achieving Successful Telemarketing Campaigns

Telemarketing not working?

Find out how to fix it!

Ian Smith 0
3
The Human Element Telemarketing
2017

The Human Element in Telemarketing

What is the human touch?

Read on to find out

Ian Smith 0
3

Direct Mail

The role of design in direct mail marketing Direct Mail
2018

The Role of Design in Direct Mail Marketing

Do you know the effects that high quality design can have?

Read on to find out how it can improve your printed marketing materials.

Ian Smith 0
4
Postal Marketing Vs Email Marketing Direct Mail
2018

Postal Marketing Vs Email Marketing

Should you undertake postal or email marketing?

Read on to find out more about both mediums

Ian Smith 0
4
How will GDPR affect direct mail services Direct MailGDPR
2018

How Will GPDR Impact Direct Mail Services?

Do you provide direct mail services? Does your business have everything in place needed for GDPR compliance?

Ian Smith 0
5
Implementing Direct Mail into a Digital Marketing Strategy Direct Mail
2017

Integrating Direct Mail into your Digital Marketing Strategy

Can direct mail add to your digital marketing?

Read on to find out.

Ian Smith 0
3
Direct Mail
2017

Direct Mail – 4 Tips for Getting Positive Results

Want to know how you can improve your results?

Find out!

Ian Smith 0
3
Return of Direct Mail Direct Mail
2017

The Return of Direct Mail

Are you ready for the comeback of the old school?

Find out why you should be

Ian Smith 0
3
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