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Email Marketing – B2B

If you come across a list of business email addresses at a price that sounds too good to be true, be wary. These email lists have usually been sourced in a way where the publisher/contacts do not know and have not given their permission to be marketed to. This would therefore result in a poor business email marketing campaign.
Cheap data lists are often highly inaccurate which can damage your reputation and result in you becoming blacklisted. In addition, in many cases this type of data is illegal!
Therefore, you should always choose a professional data list owner with the right credentials for the job. Our email marketing service consists of fully opted-in records obtained in full compliance with the Privacy and Electronic Communications Act (EC Directive) 2003. Furthermore, our white listed email platform ensures your email lands in the inboxes of your ideal customers.
With over 1 million personal and general business email addresses available UK wide, we are confident that we can select a targeted email data list consequently resulting in a successful business email marketing campaign.

Selections available in our Business Email Lists

  • Company Status (Ltd, PLC, Sole Trader etc.)
  • Company Type (Industry description, SIC code)
  • Turnover
  • Number of Employees
  • Decision Maker and Job Title (IT, HR, MD etc.)
  • Geographical Location
  • Plus many more
We provide a fully managed, high quality business email marketing service.  Furthermore, all emails are managed by us and we broadcast your HTML through our email platform. This includes enhanced tracking for Open and Click-Through rates, post campaign analysis and accurate reporting.
We pride ourselves on the quality of our data and take all necessary steps to maintain its quality. However, released email lists are often overused and poorly managed. As a result, this leaves a database of individuals/businesses that are likely to complain or opt-out.
Data owners are rarely notified when someone opts-out of a list they released. The owners would therefore continue to market to these individuals, unaware that they have opted-out. It is illegal to market to someone who has opted out.

5 reasons why our managed campaigns are better for your business

  • High delivery rates as Impact is white-listed with all major email providers.
  • Clients are safe from Blacklisting.
  • Over 10 years of email marketing experience, HTML optimisation and debugging.
  • High performance email marketing therefore more opens and more clicks.
  • Finally, our advanced reporting gives you detailed insight into your campaign’s performance.

Steps to email marketing success

  1. Identify your target audience and choose an Impact Marketing business email marketing data list.
  2. Design and optimise your HTML email message (Contact us for design services if need be).
  3. Broadcast your email message using Impact Marketing’s broadcasting platform.
For more information and tips regarding Email Marketing, have a look at our Email Marketing Tips to gain more insight into this effective marketing method. Email campaigns run by Impact Marketing are UK wide and can target your exact demographic.
Get in touch today and a member of the team will be happy to talk through your campaign with you. You can email us or call us on 0800 999 8030.

I have been very impressed with the data and service that Impact Marketing has provided me. The fact that you have been able to specifically state how many HGV’s a company owns has helped our marketing campaign considerably.

The previous data set that we paid less than half as much for was rubbish! And that’s putting it politely! A lot of the companies were no longer trading, didn’t have the correct vehicles and were not even in the correct industry, with nearly all the key contacts provided being pretty much ALL wrong.

Being able to call a company and have confidence that I know who I am asking for, how many staff they have and where they are based is a breath of fresh air. Thanks again, I now believe you when you say that you get what you pay for!!!

Sales Director, Alchemy Training

I approached Impact Marketing with a last minute and urgent (!) request for a database of customers to promote the worldwide launch of a brand new collection of limited edition artwork. Joe was remarkably helpful and efficient and was able to turn my request around within a matter of hours, for which I was extremely grateful! Following the email campaign using the database provided by Impact Marketing, we saw sales as a direct result of the consumer data totalling £10,000+, you simply cannot argue with an ROI like that! I would thoroughly recommend Impact Marketing and would not hesitate to use them again for any future campaigns for their customer service, speed, quality of data and competitive pricing.

Senior Marketing Manager, 
Washington Green Fine Art
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