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Welcome to the Marketing Zone

At Impact Marketing we have shared our experience gained over many years, to create our Marketing Zone.

We aim to help you achieve the highest rate of success attainable for all your marketing by giving you a keen insight, and tips into the world of marketing.

If at any point you would like to discuss or talk through anything, please don’t hesitate to message or call us on 0800 999 8030

General Marketing

Opt-In Statements: Crucial for GDPR and compliance General Marketing

Opt-In Statements: Crucial for GDPR and Compliance

Opt-in boxes give companies the opportunity to build their data/email lists and grow their prospect lists. There is often a tick box accompanying the statement which is where the explicit consent is given. The wording and styling of an opt-in is crucial. It needs to be enticing, clear and obvious so as to prevent any ambiguity or confusion. If an individual has not opted-in to receive marketing materials from you, it is illegal to do so. This can lead to fines and further retribution from governing marketing bodies.

Outsource Marketing: Benefits it brings to your business General Marketing

Outsourcing Marketing – 4 benefits it provides your business

A business owner should always look at ways to improve and increase the performance of their business. There can be no denying that marketing provides a fantastic opportunity to increase your brand awareness, sales, product penetration, surveys etc. The decision is therefore, should it be handled in house, or outsourced to a specialist marketing company? Outsourcing presents the opportunity to reduce costs and free up more  time which can be spent running the company.

Industry Terminology General Marketing

Industry Terminology – Part 3 of 3 – Data

Through operating in the data industry for many years, there are a number of different terms we use everyday. If you are unfamiliar with data, these terms can be completely alien to you. Therefore, we have put together this helpful glossary of industry terminology.

Industry Terminology General Marketing

Industry Terminology – Part 2 of 3 – Digital Marketing

Through operating in the digital marketing industry for many years, there are a number of different terms we use everyday. If you are unfamiliar with digital marketing, these terms can be completely alien to you. Therefore, we have put together this helpful glossary of industry terminology.

Industry Terminology General Marketing

Industry Terminology – Part 1 of 3 – Direct Marketing

Through operating in the direct marketing industry for many years, there are a number of different terms we use everyday. If you are unfamiliar with direct marketing, these terms can be completely alien to you. Therefore, we have put together this helpful glossary of industry terminology.

Business Insurance General Marketing

Business Insurance Marketing Campaigns

The insurance industry is highly competitive. There are many rival companies out there competing for the same prospects as yourselves. Therefore, it is key that you stand head and shoulders above the rest in their eyes. A key way to accomplish this is through highly targeted marketing campaigns. Building brand awareness and trust with your prospects is imperative for the growth of your company.

Marketing As a Long-Term Investment General Marketing

Why Marketing is a Long-Term Investment

Marketing is a process of building relationships and trust with your prospects. Over time, they become more familiar with your company and are more likely to become customers. However, the process of marketing is not necessarily a ‘quick fix’. In fact, marketing should be seen as a long-term investment for your business and not merely a one-off expense.

Marketing Trials General Marketing

Marketing Trials – Does the Holy Grail Exist?

We have all been in a position where we want to bring on new business and are considering new marketing techniques to facilitate this. As there are so many marketing solutions let alone marketing companies out there professing they are ‘THE’ one, it can be difficult to know where to go and there is a certain fear of the unknown. As a result, a lot of companies offer marketing trials.

Digital Marketing General Marketing

A New Era in Digital Marketing

Digital marketing is constantly innovating and pushing the boundaries of what was previously impossible. New marketing methods are now available to companies that will greatly appeal to your target audience.

Frequent and Consistent Marketing General Marketing

Why is Frequent and consistent marketing important?

Frequent and consistent marketing is the key to successful marketing. Marketing is the key to growing your business and forming relationships with your prospects.

Lead Nurturing General Marketing

Lead Nurturing – Why it is the key to success

Lead nurturing is a process of building relationships and trust with your customers and prospects alike. It involves communicating on a regular basis to move them further along their buying process, making sales for you more likely.

Cross Channel Marketing General Marketing

The Importance of Cross-Channel Marketing

Cross-Channel Marketing is a practice of using multiple marketing methods to reach your target audience. It leads to higher success rates as customers can view marketing on their favoured platform, leading to more responses and eventually, sales.

Email Marketing

Increase value from your email marketing

Increasing value from your email marketing campaigns

In this post, we give you some helpful tips and advice on what you can do to increase the value of your email marketing campaigns. Your emails do not only need to grab the attention of your target audience. It is also imperative that they bring value to the reader. As a result, this keeps them interested in your emails, thus less likely to opt-out and more likely to become a customer when the need arises.

Effective Subject Line

5 Tips on Writing A More Effective Subject Line

Email marketing is an essential marketing tool that grows your business. It puts you in direct contact with your ideal market and places your products/services directly in front of them. However, a poorly designed subject line can drastically affect the success of your email marketing campaigns.


Email Marketing Tips for Responsive Campaigns

Impact Marketing Europe exists to improve the results from our client’s email marketing campaigns. If you are planning a marketing campaign and would like to discuss potential strategies, or if you’ve designed a HTML and would like a second opinion and information about broadcasting options, get in touch for unbiased and professional advice.


Data Appending and Marketing Success Data

Data Appending and Marketing Success

Data appending is a process of matching your marketing data lists against another data list.  More often than not, this process is undertaken against a marketing/data company’s list. This process allows your company to see where your data list can be built on and enhanced. It is possible in some cases to obtain additional fields and information relevant to the records on your list. Additional contact methods and demographic information about the prospects can be added (depending on the list it is being matched with). Appending is a crucial process common for both business and consumer data lists. Furthermore, it often saves businesses from having to buy in new data.

The true value of data list segmentation Data

The True Value of Data List Segmentation

Through providing email marketing services for many years, we see the benefits that segmentation brings first hand. In this post, we give you some of the most effective methods that you can use to segment your lists. Furthermore, we state precisely how this helps increase the success of your marketing campaigns. There are countless segments that can be utilised in marketing. In this post, we look into a few of the most effective segments that show to work consistently at a high level.

Regular Data Cleansing Data

The Impact of Regular Data Cleansing

Data cleansing is an on-going process of ensuring any data you hold is up to date, accurate and opted-in. It removes any records that are incorrect/irrelevant or opt-out. As data is such a vast industry, with many forms of business and consumer marketing data lists available, regular data cleansing is vital for both compliance and marketing performance.


The GDPR – What you need to know

The GDPR is a new data regulation coming into effect in May 2018. Here we have written a guide noting some of the key points of the regulation. If you manage data you will need to ensure you comply by May next year.


A Buyer’s Guide to Data

Direct marketing requires a targeted and highly accurate data list to ensure a successful marketing campaign. Data is a broad marketing tool and we have written a guide to give insight and advice on what to look for when buying data.


Reasons & Best times to telemarket Telemarketing

Reasons & Best Times to Telemarket

Despite the digital age we are living in, telemarketing is still yielding impressive returns for businesses. In this post, we look into when and why you should telemarket.

Telemarketing Campaigns Telemarketing

Achieving Successful Telemarketing Campaigns

It is a common misconception that telemarketing is merely a ‘numbers game’. There are a number of different factors that influence the eventual success or failure of a telemarketing campaign. The human element that comes with telemarketing distinguishes it from other marketing methods. However the set up and management must be effective or the campaign will fail. Through providing call centre activities for a number of years, we understand how to achieve a successful telemarketing campaign.

The Human Element Telemarketing

The Human Element in Telemarketing

Despite the digital age we are living in currently, the human element is still a crucial factor in a successful marketing campaign. It helps build a relationship and trust with your prospects, which helps converts them into sales.

Direct Mail

Implementing Direct Mail into a Digital Marketing Strategy Direct Mail

Integrating Direct Mail into your Digital Marketing Strategy

With the rise of digital marketing in recent years, many companies have altered their marketing strategy. Unfortunately, this has led to some traditional forms of direct marketing such as direct mail sometimes falling out of favour. However, this should not be the case. Digital marketing and traditional marketing can complement and work hand in hand for the benefit of your business. Integrating direct mail into your digital marketing strategy is a great way to increase your brand strength and sales.

Direct Mail

Direct Mail – 4 Tips for Getting Positive Results

For some companies, direct mail is a thing of the past and the emphasis is now on digital marketing. This does not mean that direct mail does not work. In fact, it is a highly responsive marketing channel when managed effectively. Having a leaflet to look through can sometimes be a much more responsive method than 1 of many emails sitting in an inbox.

Return of Direct Mail Direct Mail

The Return of Direct Mail

Surprising as it may sound, direct mail is back and performing at a highly positive rate. Sending high quality, printed designs help you stand out from your competitors.

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