Opt-In Statements: Crucial for GDPR and Compliance
Opt-in boxes give companies the opportunity to build their data/email lists and grow their prospect lists. There is often a tick box accompanying the statement which is where the explicit consent is given. The wording and styling of an opt-in is crucial. It needs to be enticing, clear and obvious so as to prevent any ambiguity or confusion. If an individual has not opted-in to receive marketing materials from you, it is illegal to do so. This can lead to fines and further retribution from governing marketing bodies.