Email Marketing – B2B

If you purchase a list of business email addresses at a price that sounds too good to be true, in the majority of cases, the data has been harvested from the web. This means the data list has been captured electronically and more often than not, without the permission of the publisher or the individual contacts. These data lists are often out dated and unreliable which can damage your commercial reputation and could even result in you becoming blacklisted as a spammer. In addition, in many cases this type of data is illegal!
This is why you should always choose a professional, well established data list owner and email marketer with the right credentials for the job. Our specialist email marketing service consists of fully opted-in records obtained in full accordance with the Privacy and Electronic Communications Act (EC Directive) 2003 and our white listed email marketing platform will land your businesses HTML in the inboxes of your ideal customers.
With over 1 million personal and general businesses email addresses available UK wide, we are confident that we can select a targeted email data list resulting in a successful email marketing campaign and a positive Return on Investment.
Choose a combination of the following selections to aid you in defining your email marketing data list:
  • Company’s Legal Status (Ltd, PLC, Sole Trader etc.)
  • Company Type (Industry description, SIC code)
  • Company Turnover
  • Number of Employees
  • Decision Maker and Job Title (IT, HR, MD etc.)
  • Geographical Location (Region, County, Town/City & Postcode)
We do not sell cheap email data lists. We provide a professional, fully managed email marketing service and unlike a direct mail data list (where you would receive an Excel copy of the data), both business email data lists and consumer email data lists are retained by us and we email your HTML on your behalf. This includes enhanced tracking for Open and Click-Through rates, post campaign analysis and accurate delivery reporting.
We pride ourselves on the quality of our data and take all necessary steps to sustain its high quality and effectiveness for our clients. Email data lists that are released are often mistreated and spammed, leaving a database of individuals/businesses that are likely to complain or opt-out. When a released list has an opt-out, this is rarely relayed to the data owner who would continue to market to these individuals, unaware that they have requested not to receive any more marketing material. It is illegal to market to someone who has opted out of receiving marketing information.
Below are 5 reasons why our managed campaigns are better for your business:
  • Our servers are white-listed with all major email providers. This ensures maximum deliverability for all types of campaign.
  • Your business is safeguarded against Blacklisting.
  • Over 10 years of professional email marketing experience, HTML optimisation and debugging at your disposal.
  • Our high performance email marketing means more opens, more clicks and better results.
  • Our advanced reporting service gives you detailed insight into your campaign’s performance.
Steps to email marketing success:
  1. Identify your target audience and choose an Impact Marketing business email data list.
  2. Design and optimise a strategic HTML email message (contact us for design services if you do not have the facilities to do this).
  3. Broadcast your email message using Impact Marketing's advanced broadcasting platform.
For more information and tips regarding Email Marketing, have a look at our email marketing tips to gain more insight into this effective and affordable marketing method. Email campaigns run by Impact Marketing Europe are UK wide and can cover all areas (Region, County, Town/City & Postcode). Alternatively, we also offer consumer email marketing
Get in touch today and a member of the team will be happy to discuss your marketing campaign with you. You can email us or call us on 0800 999 8030.