Category

General Marketing

Opt-In Statements: Crucial for GDPR and compliance

Opt-In Statements: Crucial for GDPR and Compliance

By | General Marketing | No Comments

Opt-in boxes give companies the opportunity to build their data/email lists and grow their prospect lists. There is often a tick box accompanying the statement which is where the explicit consent is given. The wording and styling of an opt-in is crucial. It needs to be enticing, clear and obvious so as to prevent any ambiguity or confusion. If an individual has not opted-in to receive marketing materials from you, it is illegal to do so. This can lead to fines and further retribution from governing marketing bodies.

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Outsource Marketing: Benefits it brings to your business

Outsourcing Marketing – 4 benefits it provides your business

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A business owner should always look at ways to improve and increase the performance of their business. There can be no denying that marketing provides a fantastic opportunity to increase your brand awareness, sales, product penetration, surveys etc. The decision is therefore, should it be handled in house, or outsourced to a specialist marketing company? Outsourcing presents the opportunity to reduce costs and free up moreĀ  time which can be spent running the company.

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Business Insurance

Business Insurance Marketing Campaigns

By | General Marketing | No Comments

The insurance industry is highly competitive. There are many rival companies out there competing for the same prospects as yourselves. Therefore, it is key that you stand head and shoulders above the rest in their eyes. A key way to accomplish this is through highly targeted marketing campaigns. Building brand awareness and trust with your prospects is imperative for the growth of your company.

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Marketing As a Long-Term Investment

Why Marketing is a Long-Term Investment

By | General Marketing | One Comment

Marketing is a process of building relationships and trust with your prospects. Over time, they become more familiar with your company and are more likely to become customers. However, the process of marketing is not necessarily a ‘quick fix’. In fact, marketing should be seen as a long-term investment for your business and not merely a one-off expense.

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Marketing Trials

Marketing Trials – Does the Holy Grail Exist?

By | General Marketing | No Comments

We have all been in a position where we want to bring on new business and are considering new marketing techniques to facilitate this. As there are so many marketing solutions let alone marketing companies out there professing they are ‘THE’ one, it can be difficult to know where to go and there is a certain fear of the unknown. As a result, a lot of companies offer marketing trials.

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