With the rise of digital marketing in recent years, many companies have altered their marketing strategy. Unfortunately, this has led to some traditional forms of direct marketing such as direct mail sometimes falling out of favour. However, this should not be the case. Digital marketing and traditional marketing can complement and work hand in hand for the benefit of your business. Integrating direct mail into your digital marketing strategy is a great way to increase your brand strength and sales.
For some companies, direct mail is a thing of the past and the emphasis is now on digital marketing. This does not mean that direct mail does not work. In fact, it is a highly responsive marketing channel when managed effectively. Having a leaflet to look through can sometimes be a much more responsive method than 1 of many emails sitting in an inbox.