Regular Data Cleansing

The Impact of Regular Data Cleansing

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Data cleansing is an on-going process of ensuring any data you hold is up to date, accurate and opted-in. It removes any records that are incorrect/irrelevant or opt-out. As data is such a vast industry, with many forms of business and consumer marketing data lists available, regular data cleansing is vital for both compliance and marketing performance.

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A Buyer’s Guide to Data

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Direct marketing requires a targeted and highly accurate data list to ensure a successful marketing campaign. Data is a broad marketing tool and we have written a guide to give insight and advice on what to look for when buying data.

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